LuxeLife — Brand Guide

LuxeLife — Brand GuideEdition 2026

The Brand Guide

Your home, handled.

The identity system, asset library, and standards that define LuxeLife.

Brand Story

LuxeLife is a luxury home concierge service for high-net-worth homeowners who want their property and vehicles maintained at the highest standard — without lifting a finger.

LuxeLife exists for homeowners who have better things to do than manage their home. We handle the technicians, the systems, the vendors, and the vehicles, so everything runs the way it should and nothing lands on your plate.

Across every service line, the standard is the same: discreet, reliable, and done right the first time.

The feeling is quiet confidence — the sense that your home is in expert hands, and you never have to wonder if it's being taken care of.

Logo System

The LuxeLife identity is built around a refined wordmark, a circular seal, and a stacked monogram. Variants are organized by color family so you can quickly find the right mark for any surface. Use the primary gold mark wherever possible.

All Gold

The signature mark. Use on dark or warm-neutral surfaces.

5 variants

Horizontal

SVG · PNG

SVG PNG

Stacked

SVG · PNG

SVG PNG

Seal

SVG · PNG

SVG PNG

Horizontal Seal

SVG · PNG

SVG PNG

Stacked Seal

SVG · PNG

SVG PNG

Gold with White Lettering

For dark backgrounds. Gold mark paired with white wordmark.

5 variants

Horizontal

SVG · PNG

SVG PNG

Stacked

SVG · PNG

SVG PNG

Seal

SVG · PNG

SVG PNG

Circular — Horizontal

SVG · PNG

SVG PNG

Circular — Stacked

SVG · PNG

SVG PNG

Gold with Black Lettering

For light backgrounds. Gold mark paired with black wordmark.

5 variants

Horizontal

SVG · PNG

SVG PNG

Stacked

SVG · PNG

SVG PNG

Seal

SVG · PNG

SVG PNG

Stacked Seal

SVG · PNG

SVG PNG

Circular — Horizontal

SVG · PNG

SVG PNG

All White

Reversed mark for dark surfaces and photography.

5 variants

Horizontal

SVG · PNG

SVG PNG

Stacked

SVG · PNG

SVG PNG

Seal

SVG · PNG

SVG PNG

Horizontal Seal

SVG · PNG

SVG PNG

Stacked Seal

SVG · PNG

SVG PNG

All Black

Mono mark for light surfaces, print, and single-color contexts.

5 variants

Horizontal

SVG · PNG

SVG PNG

Stacked

SVG · PNG

SVG PNG

Seal

SVG · PNG

SVG PNG

Horizontal Seal

SVG · PNG

SVG PNG

Stacked Seal

SVG · PNG

SVG PNG

Clearspace & Minimum Size

Maintain clearspace equal to the height of the "L" on all sides. Minimum web display: 24px height. Minimum print: 0.5 in.

Color

The palette is intentionally narrow. Signature Gold leads. Onyx grounds. Champagne carries the long-form. Bronze and Sable are reserved for accents and structure — never used as primary surfaces.

Primary

Signature Gold

Background

Onyx

Surface

Graphite

Foreground

Champagne

Accent

Bronze

Border

Sable